Person walking in front of large illuminated MRG logo inside modern white building

ICONIC

Project

I developed a striking and minimalistic visual language for ICONIC, a music label dedicated to genre-bending, forward-thinking releases. The concept centers around line-based graphic elements that vibrate with rhythm and energy—translating sound into form. Each artwork is designed as a unique interpretation of the individual track it represents, while still aligning with the overall brand aesthetic. The covers vary in composition and flow, but are unified by a shared visual system: geometric tension, optical movement, and an elegant black-and-white palette. The result is a series that feels both consistent and distinct—modern, minimalist, and impossible to ignore.

Services

Brand Strategy

Music Design

Brand Identity

Artwork

Conceptual Visual Design

Art Direction

Close-up of MRG logo embossed on dark blue paper
Close-up of MRG logo embossed on dark blue paper
Dark blue MRG tote bag hanging on neon green railing
Dark blue MRG tote bag hanging on neon green railing
Close-up of MRG logo embossed on dark blue paper
Dark blue MRG tote bag hanging on neon green railing
Close-up of MRG logo embossed on dark blue paper
Close-up of MRG logo embossed on dark blue paper
Dark blue MRG tote bag hanging on neon green railing
Dark blue MRG tote bag hanging on neon green railing
Close-up of MRG logo embossed on dark blue paper
Dark blue MRG tote bag hanging on neon green railing
Close-up of MRG logo embossed on dark blue paper
Close-up of MRG logo embossed on dark blue paper
Dark blue MRG tote bag hanging on neon green railing
Dark blue MRG tote bag hanging on neon green railing
Close-up of MRG logo embossed on dark blue paper
Dark blue MRG tote bag hanging on neon green railing
Flatlay of MRG stationery – business cards, envelope, pen and letterhead in green and dark blue
Flatlay of MRG stationery – business cards, envelope, pen and letterhead in green and dark blue
Flatlay of MRG stationery – business cards, envelope, pen and letterhead in green and dark blue